Once you’ve gathered all of this information, it’s finally time for the fun part: the planning process! Remember how you would like your packaging design to inform a story? the alternatives you create within the design process are what’s getting to assist you tell that story. Understand packaging layers There are three “layers” of product packaging: outer packaging, inner packaging and merchandise packaging. Your product may have one or all three of those or Litho Laminated Boxes . Outer packaging is that the very first thing a customer goes to ascertain . It’s what protects your product from the weather . this might include the box that the merchandise is shipped in or the sack the item is placed in at the shop . Inner packaging is what keeps your product nestled safely within the outer packaging. This could be packing peanuts or tissue that stops something from getting jostled or scuffed. Or it'd be a sealed bag that acts to preserve freshness. Product packaging is what most of the people consider once they consider packaging: it’s the box the toy comes in, the bottle with a label, the append a garment, the wrapper of a candy . Each one of those layers of packaging gives you an opportunity to inform a neighborhood of your story.